WE are WEG.

Yes, we are West Essex Graphics Inc. With innovative graphics solutions that help brand owners move seamlessly and efficiently from concept to shelf, we provide the ultimate customer experience by working closely with you every step of the way.

WE are WEG.

Yes, we are West Essex Graphics Inc. With innovative graphics solutions that help brand owners move seamlessly and efficiently from concept to shelf, we provide the ultimate customer experience by working closely with you every step of the way.

WE are focused...

Our customers are the reason we’re here and maximizing their experience is all that matters. We’re building trust, delivering value, and pushing the boundaries of our craft each and every day.

WE are always thinking…

WEG is always looking beyond the obvious for ways to improve the end result and your bottom line. How we help our clients reach new levels in sales and improve their brand consistency is our measure of success.

Thoughts on the IBIE show…

    Yep…that’s all fondant The WEG team had a chance to present during this year’s International Baking Industry Exposition and we wanted to share some observations from the Conference. For starters, if it’s related to the world of baking, then you’re going to find it at this is the show. Massive in scale and

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Thoughts on the IBIE show…

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Yep…that’s all fondant

The WEG team had a chance to present during this year’s International Baking Industry Exposition and we wanted to share some observations from the Conference.

For starters, if it’s related to the world of baking, then you’re going to find it at this is the show. Massive in scale and with everything from mixers the size of a VW Beetle to cans of fondant, IBIE is the perfect place to catch a glimpse of the latest innovations and products.

While we can appreciate all the stainless steel sitting on the floor, we attended the IBIE at the invitation of the Independent Bakers Association. The IBA (www.ibabaker.com) is a trade association that focuses on helping its members navigate the often choppy waters of running a bakery in today’s challenging climate. One of the issues IBA members face is developing a strategy to deal with the upcoming NLEA changes.

As we’ve said in previous blog posts, while there are a lot of moving parts, dealing with these changes should be fairly easy provided you have a plan.

Start with an inventory of your products to determine the scope and scale of the re-labeling effort. From there, we recommend working with a graphics partner that can conform your packaging to the new regulations efficiently. This means taking the opportunity to harmonize your brand identity, grouping like items together to speed routing and approval and refining graphics to minimize print costs.

For more information on best practices for NLEA re-labeling, please contact us: info@westessexgraphics

 

 

 

Are we clear on GMO labeling?

The issue of how to identify GMO ingredients on food packaging seems to finally be “resolved” as the Federal government has stepped in to preclude each state from adopting their own laws.

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Are we clear on GMO labeling?

The issue of how to identify GMO ingredients on food packaging seems to finally be “resolved” as the Federal government has stepped in to preclude each state from adopting their own laws. Some questions remain — whether you’ll need to identify refined products such as soy oil or beet sugar that come from GMO crops — but, for the most part, we have a path forward. The USDA has 2 years to figure out the details and finalize the disclosure standard but, for now, it’s looking like we have these options:

  • Put GMO disclaimer text/symbol on package — this is what the Vermont law required.
  • Place a QR code that would link consumers to a web site with the GMO information.
  • Print a URL or a phone number for customers to get the info — this applies only to “small companies but I’ve yet to find out just what’s defined as small.

As with most compromises, no side is claiming victory and each is quick to point out how this legislation falls short of an optimal solution. And while by no means perfect, we can at least start to communicate to consumers about what is and isn’t in the products sitting in their carts.

And to us, that communication is key because, right now, there’s a lot of confusion. A recent University of Florida study (http://fred.ifas.ufl.edu/news/gmo-knowledge-gap/) points out that 84% supported legislation requiring foods containing GMOs to be clearly labeled and 80% of consumers want food containing DNA labeled. Think about that for a second and it’s easy to see how consumers need help in understanding the issue.

We’re not scientists so we’re not here to weigh in on whether GMOs represent a risk or a benefit to humankind. What we do know is that today’s consumers want transparency and that means giving them information. Give them the facts and let the market decide whether or not to reach for a particular product.

Regardless of the form they take, mandated changes to labeling are certain to stress the people in charge of packaging and so companies need to map out their strategies. Our suggestions:

  • Consider your options in the context of what your buying public wants and then look at how to implement on pack. For example, if you opt to go the route of putting QR codes, you obviously have to figure out if you have the real estate. If you’re a product that skews towards millennials, it’s almost a certainty that they understand how to scan a QR code. If your target market is older, you may opt for something printed on pack.
  • Don’t do this piecemeal. We understand that inventory levels of existing packaging need to be exhausted before you start printing but having all the art done in advance maximizes your flexibility and ensures continuity of your brand message.
  • Since you’re going to be touching all the SKUs in your portfolio, this as an opportunity to harmonize your brand graphics and align your messaging. Now is the time to take stock of your brand identity, refresh your look and fix any disconnects.

If you’re interested in more information, here are some links to recent articles on the topic of GMO guidelines and their impact:

http://www.politico.com/story/2016/07/gmo-labeling-fight-heads-to-usda-225874 – ixzz4F3QWgqnn

http://www.natlawreview.com/article/forget-about-vermont-congress-passes-gmo-labeling-legislation

http://www.forbes.com/sites/gmoanswers/2016/05/11/how-to-navigate-gmo-labels/ – 40ff2a38654c

For more information on how WEG is helping brands take control of their packaging, please contact us: info@westessexgraphics.com

NLEA

I guess every industry has their “the sky is falling” moments. For those of us in consumer packaging, it’s looking like the recently announced changes to the the Nutrition Facts panel is ours.

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NLEA

I guess every industry has their “the sky is falling” moments. For those of us in consumer packaging, it’s looking like the recently announced changes to the the Nutrition Facts panel is ours.

We’ve sat down and reviewed an outline of the legislation (well, Don actually downloaded the entire document and thinks we should all read it cover to cover) and, frankly, if you look at it simply for the changes to the Nutrition Facts panel, we’re not seeing it as that big a deal.

From a graphics standpoint, the new panel is the same size as the old one which means that, in most cases, it’s a simple one color change to your packaging. Sure, there’s work to be done to compile the new data, get it into your CMS and then out to your graphics partner. And yes, you still need to coordinate the effort to get the changes made, which means your supply chain partners need to be informed and involved but, all in all, it’s pretty straightforward.

When you consider that you’re going to have to “touch” every SKU in your product line up, it doesn’t quite qualify as an easy effort but we think, in a lot of cases, it’ll fall well short of the seismic event others are predicting.

That said, given the competitive nature of the FMCG sector, this might be the perfect opportunity to invest in your brands. For many companies, their portfolios are a mix of home-grown and acquired brands that are often out of sync from a graphics standpoint.

Normalizing your packaging at this time makes sense given that you’re going to have to work on every SKU and so it’s also an opportunity to:

  • Consider your color palettes. Reducing the number of colors used across your brands not only gives you consistency but it could also save you big dollars on your printing costs. If you think it might be appropriate, consider which brands can leverage Extended Gamut Printing.
  • Build out your asset libraries. You spend a lot of time and money on your graphics and this is the perfect opportunity to inventory what you have and get it into a DAM or CMS.
  • Standardize your structures. It’s not uncommon for brands to have die lines that vary by fractions of an inch.

For more information on how to get through this upcoming label change, please contact me at bob.childs@westessexgraphics.com.

services

Design
Production art
Prepress

upstream.

Color management & proofing

Conventional and digital flexo plating solutions (up to 50” x 80”)

HD flexo plating solutions (4000 dpi HD pixel+)

Polymer and elastomer sleeves

midstream.

Print quality management

Workflow tools & support

Routing & collaboration

Asset management, master image and die line libraries

downstream.

careers

What we’re looking for in you:

  • You see the Big Picture but recognize that the details matter just as much
  • You understand it’s more important to listen and listen hard
  • You have a strong understanding of the packaging industry
  • You know the importance of collaboration – whether with clients or colleagues
  • You know how to remain cool & collected in a world where things can move fast

 

sound like you? join the team. submit your resume.

 

OPENINGS

Regulatory Specialist / Quality Control

Regulatory Specialist / Quality Control

Food Regulatory/ Quality Control Specialist

West Essex Graphics manages the graphics and labeling process for some of America’s best known brands. In anticipation of the upcoming changes to labeling legislation and, to meet the increased demand for services from our clients, WEG has an opening for a Regulatory and QC specialist.

 

YOU:

  • Have experience managing the regulatory process for a company in the Food sector.
  • Understand and can execute labeling programs that comply with current and proposed USDA and FDA government regulations
  • Provide guidance to our customers on the appropriate course of action to achieve compliance
  • Work as part of a multi-disciplinary team
  • Present technical information clearly so that it is understandable by non-technical clients and co-workers

 

EXPERIENCE/REQUIREMENTS:

  • Bachelor Degree in a Science Related Field (Food Nutrition, Food Science, Biology, Chemistry) or equivalent.
  • Minimum of 3 years related to Food Regulatory Compliance experience.
  • High level of knowledge around U.S. Food Labeling Laws (food additives, nutrition, standards of identity)
  • Solid understanding of food regulation databases
  • Excellent analytical, research and communication skills
  • Great problem solver and able to function independently

 

THE JOB:

  • Develop and maintain accurate food labeling information for finished products in compliance with FDA and USDA regulations.
  • Ensure that all on label claims are substantiated and that certifications and allergens are properly documented.
  • Provide regulatory guidance and address issues/questions involving existing, new and reformulated products.
  • Effectively communicate regulatory reasoning and make appropriate recommendations.
  • Conduct ingredient and recipe regulatory reviews.

 

 

Creative Director

Creative Director

YOU:

  • Have a portfolio of great consumer packaging design work
  • Can lead and collaborate with our clients through the design process while working as an integral part of the WEG team
  • Know how to support your work with insights about our Client’s products & services and how to differentiate them in the competitive world of Consumer Goods packaging
  • While Design is your passion, you understand that this is a business and can work within a commercial framework

EXPERIENCE

  • You’ve had success in a Studio or Agency market and your career path shows the progress that landed you in your current Director’s role
  • Having a deep understanding of consumer packaging, retail and private label trends is key
  • Are proficient in all Design applications
  • Can prioritize work and manage multiple projects in a fast-paced environment

THE JOB:

  • Work with Client to set clear design strategies & objectives and then deliver against those goals
  • Oversee the efforts of production artists, photographers and illustrators when applicable
  • Present creative recommendations to clients
  • Maintain senior level relationships with clients

EOE/AA M/F/VET/DISABILITY

Account Coordinator

Account Coordinator

YOU:

  • For you, it’s all about the details.
  • You want an opportunity that’s rewarding and recognize that it won’t always be easy.
  • You know how to work as part of a team that includes key members of our client (Regulatory, Packaging Engineering, Design, Procurement) and key stakeholders at WEG

EXPERIENCE:

  • You’re a self-starter - able to work with minimal direction and capable of handling multiple project assignments under very tight deadlines. Pressure doesn’t scare you.
  • You’re proficient with MS Office applications
  • You’ve got Excellent written and verbal communications skills

THE JOB:

  • You’ll coordinate the production of consumer packaging graphics from concept development through to the release of final material; ensuring that all design elements are in place and work to identify and acquire any components necessary to complete the project.
  • You can work with our clients to establish project budgets and secure project information.
  • You’ll help our clients figure out ways to save time and money. Identify any cost or time saving initiatives
  • You can establish and maintain vendor relations.
Business Development Associate

Business Development Associate

YOU:

  • You’re looking for an opportunity to contribute to a dynamic organization and grow your skill set. You have an open mind and adapt to change as the business environment evolves.
  • You’ve got high standards for both yourself and your teammates.
  • Communication comes easy - there’s no need to read between the lines with you.
  • You can set objectives and performance goals that are measureable, attainable, relevant to the business development process.
  • You foster teamwork.

EXPERIENCE:

  • You know how to identify prospective clients through market analysis and have a strong understanding of the packaging industry and its challenges and opportunities.
  • You know how to transition a client relationship from a prospect to an account.
  • You understand how to set revenue targets and how to meet or exceed them.

THE JOB

  • Develop and maintain a prospective pipeline, forecast revenue and regularly update activity in Salesforce.com.
  • Get meetings with targeted prospective clients and internal teams to make sure our products/services align with a prospects needs.
  • Creates strong relationships with your teammates at WEG
  • Using Key Performance Indicators (KPIs), report back to clients on how we’re performing on projects and in the relationship. scope, budget, timeline, quality, etc.
Packaging Production Artist

Packaging Production Artist

YOU:

  • You find yourself looking at packaging in a store and paying more attention to how the packaging got produced than what they’re selling.
  • Color matters to you – a lot.
  • Even though you’re a technician at heart, you know that we’re in a people business and you’re comfortable working with clients and the WEG staff to help achieve their goals.

EXPERIENCE

  • You know your way around Adobe CS Suite: (InDesign, Illustrator, Photoshop) with the ability to create production art files for packaging projects.
  • Prepress experience in a packaging environment is strongly preferred.
  • You have knowledge of the packaging printing processes - especially flexography and the substrates used.

THE JOB:

  • You’ll review job ticket instructions to determine requirements of job production.
  • You know how to Q/C all work performed following the department SOP’s. Check, sign-off, and date checklists.
  • You can keep everyone in the loop; updating the Account Coordinators regarding job status and clearly communicating any information required to complete the job.

-Knowledge of flexographic printing processes as it pertains to preflight practices specifically for the flexo environment.

  • Strong communication skills.

EOE/AA M/F/VET/DISABILITY

Print Manager

Print Manager

YOU:

  • Understand the aesthetic and technical challenges that are part of every print job and know how to overcome them
  • Have worked in a fast-paced production environment and are comfortable dealing with tight deadlines for multiple clients /projects
  • Are up to speed on all industry trends and can work to integrate emerging technologies into our portfolio of services with ease

EXPERIENCE

  • You have a solid understanding of packaging printing processes and production; including offset, flexo and digital
  • You can identify the right printer for the right project and have strong relationships within the industry
  • An understanding of retail and private label is preferred
  • Excellent computer skills
  • Great communicator

THE JOB:

  • Work with Account Manager and client to schedule and manage print projects
  • Determine and manage optimal inventory levels of printer materials for a range of clients
  • Negotiate with vendors to deliver cost effective print solutions to our clients
  • Communicate to all stakeholders on project status and costs

EOE/AA M/F/VET/DISABILITY

contact



 

2 locations.

Contact us at: info@westessexgraphics.com

New Jersey

973-227-2400

305 fairfield ave., fairfield, NJ 07004

Indiana

800-551-9686

2585 Eastwood Drive, Columbus, Indiana 47203